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How We Became TCHi::TCHA

Born in our backyard in the foothills of the Colorado Rockies, a place of abundant nature and outdoor activities, TCHi::TCHA [ti-tia] is an outdoor apparel and equipment company that is committed to bridging the gap between urban lifestyles and traditional outdoor activities. TCHi::TCHA, derived from the Dutch word "Titia" (associated with STRENGTH), offers eco-friendly apparel and equipment that empower urban outdoor enthusiasts to connect with nature responsibly. City-dwellers aren't playing enough outside, and TCHi::TCHA is "Where City Dwellers Meet the Great Outdoors." We prioritize sustainability and inclusivity, ensuring that outdoor experiences are accessible for everyone while actively addressing environmental challenges.

- Where City Dwellers Meet The Great Outdoors.

Our Mission

We’re in business to create the world’s most eco‑friendly products — and to fight back against poverty and the environmental crisis. Every innovation we make fuels real change, empowering communities and protecting the planet we all depend on. TCHi::TCHA exists to push for a better world, one product and one action at a time.


Why TCHi::TCHA

Environmental Protection— More than an outdoor apparel and lifestyle brand, TCHi::TCHA is an outdoor movement built on action — it donates 1% of all sales to environmental charities as part of its 1% for the Planet certification, directly funding conservation and sustainability initiatives. Check here to learn more about 1% For The Planet.

Sustainable Practices

At TCHi::TCHA, we are committed to sustainability and environmental responsibility. We prioritize environmental sustainability over profit. Check here to learn more about our Environmental-Friendly Process, Fair Trade Initiatives, and Environmentally Sustainable Artificial Intelligence for Outdoors.

Good That Goes Further

TCHi::TCHA was built on a simple belief: great gear should do great good. Inspired by America’s wild landscapes and our love for the Rockies, we design products that fuel adventure — and fuel change. Every purchase supports ocean cleanup, environmental protection, and the creation of GREEN STEM Schools in underserved communities across developing nations. These schools give young people the STEM tools to rise, thrive, and rewrite their future. We’re more than a brand. We’re a force for the planet and a champion for human potential. Check here to learn more about our impacts and partners.

Buy One = Fund One Green STEM School.



Meaning Behind Our Logo


The TCHi::TCHA crown is more than a symbol — it’s a declaration. It represents strength earned, victories claimed, and the courage to face the wild with purpose. It reminds our community that strength isn’t passive; it’s a choice to act, to stay authentic, and to live a life that matters. This is where that commitment begins. Join us, wear the crown, and become part of an outdoor movement built on purpose, impact, and a mission bigger than any one of us.